Marketing/Branding Guidelines

Brand Standards

Welcome to the National Swimming Pool Foundation® Brand Standards page. The National Swimming Pool Foundation® (NSPF®) name and logo are trademarks of NSPF®. Submit a request for print-quality vector files of the NSPF® logos and guidance on how to use them. If you are not an authorized partner of NSPF, you must provide reasoning prior to use of the NSPF logo. Please remember that the NSPF logo should be used correctly.

The NSPF® logos may be reduced or enlarged, but don't alter their height-to-width ratio. Do not attempt to remake them with your own image manipulation or desktop publishing applications. Please use the graphics provided.

  • The classic logo (which does not have words wrapped around the sphere) should be used primarily in corporate materials or with restricted printing methods, such as silk screening and vinyl’s. It must appear legible on any background.
  • The button logo (which has words wrapped around the sphere) should be used for most printed marketing and communications materials as well as television, web, and email. It must appear legible on any background.
  • The NSPF® wordmark may appear on a colored background.

Use of Specialized Logos

The National Swimming Pool Foundation® (“NSPF®”) grants graduates of the CPO® Certification program a limited, non-exclusive license to use its Certified Pool/Spa Operator® Certification name and/or logo (the “NSPF®” Marks), solely in connection with the promotion of the status as having the Certified Pool/Spa Operator® Certification. Any use of the NSPF® Marks that does not conform to any NSPF® Mark requirements, cheating, or actions or inactions that create a safety or health hazard shall be grounds for termination of the license and certification. This license shall automatically terminate when certification expires. All uses of the NSPF® Marks shall inure to the benefit of the NSPF®.

The National Swimming Pool Foundation® (“NSPF®”) grants graduates of the Advanced Service Technician™ Course a limited, non-exclusive license to use its AST® Certification name and/or logo logo (the “NSPF®” Marks), solely in connection with the promotion of the status as having the AST® Certification. Any use of the NSPF® Marks that does not conform to any NSPF® Mark requirements, including cheating, or actions or inactions that create a safety or health hazard, shall be grounds for termination of the license and certification. This license shall automatically terminate when certification expires. All uses of the NSPF® Marks shall inure to the benefit of the NSPF®

For  AST® Certification License Agreement, please download this pdf

Color Basics:

  • The blue sphere and the Gray logotype are preferred. Always strive to use this version.
  • When you must use one color, all-black is required.
  • The logo may appear in all-black for print ads and materials.
  • Blue sphere is PANTONE 647C or the gray is PANTONE COOL GRAY 10 or 70% black.
  • NSPF® Blue used is RGB 35,97,146, CMYK 96, 54, 5, 27 or Hex Color 236192
  • NSPF® Gray used is RGB 102,102, 102, CYMK 60, 51, 51, 20 or Hex Color 63666A

There is no Spanish version of the logo. Most NSPF® materials for Spanish-speaking areas use the English version of the logo.

If you have questions regarding the use of the logo, please email Chris Kovac Thank you for helping to protect the NSPF brand identity.

After choosing which logo you would like, please click here to submit your information to our Marketing Team.


 

Button Logo

Button logo without tagline

 

 

Horizontal button logo

 

Vertical button logo

 

Classic Logos

One-line classic logo without tagline

 

One-line classic logo with tagline

 

Two-line classic logo without tagline

 

Two-line classic logo with tagline

 

Specialized Logos

Certified Pool Operator logo

 

Certified Pool Inspector logo

 

Certified NSPF Instructor logo