Step Into Swim Announces Grant Recipients

National Swimming Pool Foundation Raised $78,750 in 2017

AOAF SIS Grant Colorado Springs, COLORADO, July 24, 2017 - The National Swimming Pool Foundation® (NSPF®) announces recipients of the 2017 Step Into Swim™ Campaign, a 10-year initiative to create one million more swimmers. NSPF is humbled by the generosity of donors who support the Campaign. The following organizations will benefit from the $78,750  received this year: Angels of America’s Fallen, EVO Swim School, Jewish Community Center Association, New York State Parks, SwimToday, YMCA, and 14 individual learn to swim programs selected by Master Pools Guild members. One hundred percent of donated funds are directed toward learn to swim programs, and NSPF covers all administrative cost.
“Teaching children to swim is the one charitable gift that prevents drowning, improves health and happiness, and builds demand for everything around the pool,” says NSPF CEO Thomas Lachocki. Many of the 2017 donors have directed their contributions to programs that are within their circle of impact. “Thankfully, more leaders are getting deep satisfaction at the results of by giving locally,” adds Campaign Chair Dr. Anita Sayed with Playcore. 
Master Pools Guild (MPG) has allocated $10,000 of their donation to support local learn to swim programs selected by MPG members. MPG builders are craftsmen, operating with a strong commitment to high quality, customer service, and good business ethics. MPG members have selected the following learn to swim programs as recipients of their gift: Westside YMCA of Tulsa, Simi Valley Family YMCA, First Stroke Swim School (Mildura, VIC, Australia); Swim Texas Swim School (Canyon Lake, TX), Nisha Millets Swimming Academy (Bangalore, KA, India), YMCA of Greater Birmingham, Robert Lee YMCA (Vancouver, BC, Canada), Tong Louie YMCA (Surrey, BC, Canada), Maui Family YMCA (Kahului, Maui, HI), Health Unlimited Family Fitness & Aquatics Center (Mt. Airy, MD), Mercy Health & Recreation Center (Amherst, OH), SWIMS Foundation (Hollywood, FL), LAPS (Mt. Pleasant, SC), and Rock Solid (Shreveport, LA). 
SwimToday, organized by USA Swimming, is receiving a $25,000 SIS grant to promote swimming around the country. SwimToday utilizes positive messaging, such as their 2016 Campaign focused on the Olympic Games and the Disney movie Finding Dory, and affirms that swimming is the “funnest sport” with posters, club support materials, and public service announcements. Visit to learn more or to find a local facility that offers swim lessons, hosts a team, and is operated by CPO® Certified professionals.
The Jewish Community Center (JCC) Association is receiving $22,000, targeted to benefit children near and dear to their hearts: Twenty JCCs are receiving funding for their Special Needs Swim Programs. Twenty additional JCCs are receiving funding to provide swim lessons to five or more children from Angels of America’s Fallen (see below) at each of their locations. 
Angels of America’s Fallen (AOAF) is a third-year Campaign recipient, directly funding swimming for the children of fallen military and first responders. AOAF supports the children by engaging them in healthy activities throughout their entire childhood. Last year, two‐year old Lylah, who was on AOAF’s waiting list for an activity of her choice, fell into the family pool and tragically drowned. Affectionately, “Lessons from Lylah” was initiated to enroll the children of the fallen in learn to swim programs. The American Chemistry Council has directed their donation to this program.
Momentum continues to grow with the New York State Parks (NY State Parks) learn to swim program, supported this year by an announcement from Governor Cuomo. This program started with an industry collaboration five years ago: NSPF, Red Cross, and NY State Parks continue to work together, expanding this year to 27 NY State Parks and teaching about 3,000 children each year. Since the program started, the NY Department of Health, Master Pools Guild, and the NESPA Foundation have joined the effort with generous donations. “This is a great example of government, non-profits, and industry collaborating and changing thousands of people’s lives for the better,” says NSPF Board Chairman Bruce Dunn.
One of the great outcomes of the Step Into Swim Campaign is that more industry leaders are engaging with local water lovers. National Pools of Roanoke has donated to two local YMCA’s, the YMCA of Roanoke Valley and YMCA Salem’s “Y” Splash programs. To support their generosity, the Campaign made an additional $500 donation to those two facilities. NSPF Chairman Bruce Dunn has championed the Campaign; he and his company, Mission Pools donate generously in their community. To honor them, the Campaign has donated $500 to the YMCA of San Diego. Desert-Aire Corporation and architectural firm Purdy and Associates has contributed funds directed to Arizona-based EVO Swim School to support their mission of serving parents, children, and adults with the very best in aquatic education. 
Industry leaders who are invested in their local community and the community of their customers value knowing where their contributions are directed. To support the Campaign visit
About the National Swimming Pool Foundation®
At the National Swimming Pool Foundation, we believe everything we do helps people live happier and healthier lives. Whether it’s encouraging more aquatic activity, making pools safer, or keeping pools open, we believe we can make a difference. To further this mission, in 2016 we combined forces with GENESIS, an educational leader for designers and builders of residential pools and spas. Together with GENESIS we offer products and programs that are technically sound, convenient, and beautifully designed. In 2012, we launched the Step Into Swim™ Campaign, a 10-year initiative to create one million more swimmers. Founded in 1965 as a 501(c)(3) non-profit and located in Colorado Springs, CO., NSPF proceeds go to fund research and to help create swimmers. Visit,,, or call 719-540-9119 to learn more. 


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