NSPF Joins PHIT America, a National Campaign Helping America Become More Active, Fit, & Healthy
Colorado Springs, Colorado, May 25, 2018 – The National Swimming Pool Foundation (NSPF) has become a sponsor of PHIT America, a national charity and campaign to fight the "Inactivity Pandemic" which is seriously affecting the health of Americans and health care costs. This non-profit, started by the sport & fitness industry, will promote grassroots programs and new legislation to influence Americans to be more active, fit, and healthy through a consumer website: www.PHITAmerica.org.
“Just look around the United States and you'll see that obesity is a serious issue in every city and state," said Thomas Lachocki, PhD., CEO of NSPF, "Now, almost one in every four Americans is totally sedentary. We need to get America more active, fit, and healthy in order reduce and prevent health issues associated with physical inactivity. NSPF is proud to promote PHIT America to influence active, healthy living.”
PHIT America utilizes three major initaitives to get America, especially children, more active, fit, and healthy:
1. Get one million children off the couch and active by putting physical education back in schools. PHIT America gives out GO! Grants which jump-start more movement and activity in schools.
2. Educate Americans, especially parents, about the "Inactivity Pandemic," its ramifications, and the PHIT America solutions through News Article, a 30-minute documentary, and other approaches.
3. Pass common sense "pro-activity" legislation such as the PHIT Act. The PHIT Act will allow Americans to use pre-tax medical accounts as an incentive to be active and reduce healthcare costs.
PHIT America CEO and Founder, Jim Baugh, is excited about NSPF joining. "The support from NSPF is really important, because to fight the 'Inactivity Pandemic,' we must work together. We are now over 120 companies working together to get America more active, fit, and healthy.”
Companies or organizations interested in joining the PHIT America Alliance should contact Alliance@PHITAmerica.org.
We believe everything we do helps people live happier and healthier lives. Whether it’s encouraging more aquatic activity, making pools safer, or keeping pools open, we believe we can make a difference. To further this mission, in 2018 we welcomed The Alliance to the NSPF family, now the largest member association in the aquatics industry. In 2016 we merged with GENESIS, the educational leader for designers and builders of residential pools and spas. In 2012, we launched the Step Into Swim™ Campaign, a 10-year initiative to create one million more swimmers. Founded in 1965 as a 501(c)(3) non-profit and located in Colorado Springs, Colorado, NSPF proceeds go to fund education, research and to help create swimmers. Visit nspf.org, genesis3.com, stepintoswim.org, or call 719-540-9119 to learn more.
About PHIT America:
PHIT America is an educational and advocacy campaign creating a Movement for a Fit and Healthy America. PHIT America will communicate to millions of Americans starting in early 2013 through over 100 industry supporters called Alliance Sponsors. For more information about PHIT America, contact www.PHITAmerica.org.
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