Brand Usage Guidelines

These guidelines describe the basic elements of the Pool & Hot Tub Alliance (PHTA) identity and provide instructions for their correct use. Compliance with these guidelines is an important part of building the PHTA brand. The proper use of the identity elements will help project a strong, consistent identity for PHTA members and contribute to building a distinctive presence for the brand. The PHTA branding guidelines have been designed to embody and communicate the organization's initiatives. Using PHTA logos and designations in your advertising and marketing helps build consumer recognition for your company, your products, your services and your professional identity. 

Branding Guidelines

  • Please refer to this document for the general branding guidelines.

Pool & Hot Tub Alliance Logo

  • Please refer to this document for proper logo use.
  • Click here to start the automatic download for the logo files.

For the Following Resources, Please Contact

  • Logo source files
  • Certification logos
  • Pantone colors

Use of Certification Logos

The Pool & Hot Tub Alliance grants graduates with a limited, non-exclusive license to use the name and/or logo. It can ONLY be used in association with you or the name of the individual who earned the certification and CANNOT be associated with a business or corporate name. if a certification is not renewed and becomes expired, you MUST remove the certification logo from your documents and website.

Certification License Agreement