Board of Directors

Rob Butcher
Sarasota, Florida

Rob is the CEO of Swim Across America (SAA). Prior to SAA, Rob was Executive Director of US Masters Swimming, taking it from a volunteer governed and operated organization to one with a professional staff responsible for delivering programs and services. Under Rob’s leadership, USMS membership grew from 40,000 to 65,000 members with an operating budget of around $4M. Prior to joining USMS, Rob was the Chief Marketing Officer for World Racing Group and Senior Director of Marketing Partnerships for International Speedway Corporation (ISC). He was a four-year scholarship swimmer for Georgia Southern University, graduating in 1994 with a Bachelor's degree in Marketing.  In 1995, he earned a Masters degree in Sports Administration, also from Georgia Southern University. Rob qualified to compete in the 2000 U.S. Olympic Trials. 

Chris Curcio, Chairman
Litehouse Products, LLC
Scott Frost
Zodiac Pool Systems, Inc.
Karl R. Frykman, Treasurer

Karl R. Frykman was named Pentair's senior vice president and president of its Water segment in 2017. He previously served as president of Pentair's Water Quality Systems global business unit, and also led the Aquatic Systems business, both now a part of the Water segment. Prior to joining Pentair, Frykman served as vice president of operations for American Products, vice president of research and development and manufacturing for Anthony Pools, and vice president of Poolsaver. Frykman holds an MBA from Harvard University and a Bachelor of Arts in Economics from Stanford University.

Rich Garbee
GLI Pool Products
Franceen Gonzales, Chairman Elect
British Columbia, Canada

Franceen is the Executive Vice President of Business Development for WhiteWater West Industries of Richmond, British Columbia, Canada.  WhiteWater is the global leader in designing and manufacturing attractions for the waterpark and amusement industries.  Franceen is also a 28-year aquatics industry veteran starting with her first job as a pool technician to working as an executive for Great Wolf Resorts, Six Flags, and Golfland Entertainment Centers where she has focused on building leadership teams, developing operating protocols, consulting on the design of new waterparks and resorts, and directing risk management programs.  Franceen volunteers in leadership roles at IAAPA, WWA, ASTM, and AIMS in addition to her role as Secretary for the NSPF board of directors.  

Andy Levinson, Secretary
Alden-Leeds/Jet Line, Inc. dba Jetline Products of LI. Inc.
James R. Mock
St. Paul, Minnesota

Jim retired from Ecolab in 2018, after more than four decades of service. Begining as a territory manager in the Institutional Division, he advanced to become Director of Ecolab’s Aqua Balance Program. Jim created and developed Ecolab’s Remote Monitoring Center for commercial pools and has been involved in the Standards Committee with NSF, being named to the NSF 416 Water Chemicals - Joint Committee. In addition, Jim has three registered patents for systems involving the dispensing of chemicals into commercial bodies of water. Jim has addressed many conferences on the operational issues of commercial swimming pools and spas and is recognized for the practical application of his knowledge to the challenging everyday issues. As an NSPF Instructor since the 1990's, Jim's personal background in large commercial pools and water parks make him uniquely qualified to serve in this industry.

Anita Sayed, Ph.D.
Loveland, Colorado

Anita’s undergraduate studies were done in Cambridge, England and her graduate work was at the University of Michigan. She is the recipient of the MIT Entrepreneur award as well as the recipient of the federal government's small business award for “Excellence in export”.  She and her team were awarded the American Advertising Association Award in advertising excellence for several different advertising campaigns. She is also the creator of the Microsoft office logo. Anita was a member of the U.S. trade mission to Japan during President Regan’s last two years in office and also the first two years of George W. Bush’s presidency. Anita currently serves as Senior Vice President and Group Manager at Playcore. The aquatic group consists of Colorado Time Systems, Spectrum Aquatics, Fountain People and Water Odyssey. Anita speaks six languages and comes from a British, Indian, Swedish and Saudi heritage. 

Donna Williams
Pool Corporation