WAHC 2018: Keynotes & New Offers!
This Year's Keynotes
This year’s World Aquatic HealthTM Conference takes a special interest in accessibility and design! On Thursday morning, keynote speaker Eadric Bressel talks accessibility as a strategy for expanding your market. And Friday morning, Feras Irikat will lead off his WAHC whirlwind with a keynote on embracing a culture of innovation, followed by two sessions (and two encore sessions) on design, audience, and color psychology. Read more below!
Eadric Bressel and The Health Benefits of Water Activity
Thursday, October 11, 8:30–9:30am
A critical review of the scientific literature will reveal that aquatic activities are either more beneficial or on par with land-based activities for improving physical and cognitive health. However, there is an interesting disconnect between the populations tested in the research and actual majority of pool users in America. For example, the majority of populations tested in the research are people with disabilities or younger healthy adults and the majority of pool users, as reported by the CDC, are children and teens. It seems there is a missed opportunity for gaining profits in the aquatic profession.
This presentation will provide evidence-based suggestions for marketing aquatic activities to those with disabilities and the elite athletes. If you are a swimming pool facility manager or manufacturer and were looking for ways to better market your facility or equipment, this information could be useful to you.
Dr. Eadric Bressel is a professor and director of the movement research clinic at Utah State University (USU) in Logan, Utah. His aquatic research examines neuromechanical adaptations to therapeutic exercise. With his academic appointment in the Department of Kinesiology and Health Science at USU Eadric is a member of the American College of Sports Medicine.
Feras Irikat and The Art of Innovation
Friday, October 12, 9:00–10:00am
Learn how to think like a Trend-Master and embrace a culture of innovation. In this presentation, Feras Irikat, Director of Design and Marketing for Lunada Bay Tile, will teach participants how to implement the culture of innovation in everyday business practice. Learn to capture, analyze and process socio-cultural and psychological research to forecast consumer, design and market trends.
Feras Irikat is a designer with a modern vision, a global perspective, and the confidence to take an unexpected path. Both a trailblazer and a tastemaker, Feras’ style is informed by art, architecture and travel, and he interprets these cues for today’s lifestyle through the innovative use of color, texture and technology.
Regarded as an innovator in the design industry for his unusual approach to color and creative direction, Feras has partnered with a variety of companies for more than 18 years to produce furniture, textiles and tile collections. He is a multi-dimensional marketing and branding professional with a talent to build strong teams and brand visibility in a variety of markets.
WAHCity Registration Deal: Groups of 10 for $1K
Group Discounts on WAHCity Registration!
WAHCity attendees will also enjoy WAHC keynote addresses, Closing Reception, and an Insider’s Tour of the host Great Wolf Lodge waterpark. WAHCity offers a reduced registration rate and the convenience of attending the WAHC at a location close to home. Space is limited at WAHCity locations.
Register by July 31 to receive early registration pricing of $250 for individuals. Facility managers, register a group of 10 for $1K!
New WAHCTrack: Design & Engineering
Join Feras Irikat for a New Track with a Design Focus
Attendees may also join Irikat for the new WAHC Track, Design & Engineering. This Friday track features two sessions led by Irikat, and for those who miss the morning sessions, Irikat will also host an encore for each session in the afternoon:
- 2018 & Beyond: Learn how and why trends are born, the way to analyze the drivers, and the signs to spot those trends. In this presentation, Irikat will teach participants how to identify the new always-changing consumer and identify fresh ways to reach a new audience. In addition, Feras will reveal the latest macro- and micro-trends in design so listeners can be preparing their response to the “next big thing."
- Color Psychology: Color is like a language; it’s one of the most basic means of communication. To achieve the best results in use of color, it must be understood as well as experienced. In this presentation, participants will be introduced to the basic dynamics of color: its principles, fundamentals, psychology, and applications. Join Feras in examining the impact of visual system, light, and texture on color in the design environment. Feras will also present the basics of color theory and psychology, followed by an engaging discussion on how to decode colors down to their original DNA.